Volume 5 Issue 6 Article 10

INVESTMENT POTENTIAL OF THE SOUTHERN TERRITORY OF RUSSIA(KRASNODAR KRAI) FOR DEVELOPING THE RURAL (AGRARIAN) TOURISM

 

Tatiana Aleksandrovna Volkova*1, Vera Vladimirovna Minenkova1, Alexandr Aleksandrovich Mishchenko1, Julia Igorevna Karpova1, Snezhana Vladimirovna Lazovskaya2

 

1Kuban State University, 350040, Russian Federation, Krasnodar Krai, Krasnodar, Stavropolskaya St., 149
2Southern Institute of Management, 350040, Russian Federation, Krasnodar Krai, Krasnodar,Stavropolskaya St., 216

 

Keywords: [ Krasnodar Krai, Rural tourism (agrarian), Investment potential, Tourism and recreational complex]

Page No:806 – 817

 

Received – August 08, 2017; Revision – October 06, 2017; Accepted – December 13, 2017
Available Online – December 27, 2017

 

Abstract

 

In Russia, researches related to the rural (agrarian) tourism are in scarcity and most of the recent researches based on the agrarian are following model developed for European countries agrarian tourism development. Only after 2008, Russian researcher started working the developed a suitable model of the establishment of Russian agrarian tourism. Till today most of the researches were based on the territories such as Republic of Buryatia, and Volgograd Region but no research devoted to the investment attractiveness of the Krasnodar Krai for agricultural tourism have been made yet.
The goal of this study was to estimate the investment attractiveness of the rural (agrarian) tourism as one of the areas of the tourism industry in Krasnodar Krai. Study was conducted by comparative geographic method, statistical processing and analysis of indicators, factor-integral estimation of indicators of external and internal factors, which influence the development of rural (agrarian) tourism in terms of municipal structures of Krasnodar Krai. Result of study revealed that the territory of Krasnodar Krai can be estimated by a number of indicators such as potential agritourism attractiveness, agritourism supra-structure, number of investment agritourism projects, investment climate, and regional policy of the power. Municipal regions of Krasnodar Krai were grouped according to the degree of investment attractiveness of agrarian (rural) tourism. Inter-regional differences in terms of the investment potential of municipal regions depending on a number of factors were specified.
The investment potential of Krasnodar Krai for developing the rural (agrarian) tourism increases in the regions where the tourism specialization is vividly expressed and in the regions specializing in agriculture. In Krasnodar Krai there are territories that need to take measures on improving the investment attractiveness of the territory fordeveloping the rural (agrarian) tourism.

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